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To the paramedics, police officers, firefighters, air ambulance crews and pre-hospital critical care teams who attend motorcycle incidents across the UK: we'd like to introduce ourselves. We're VEXA, and if you haven't seen us before, we'd like to change that.

Motorcyclists spend a lot of time thinking about protection. We buy helmets, armoured jackets, gloves, boots and protective trousers. We maintain our bikes, check our tyres and learn how to anticipate hazards before they develop.

Learning to ride a motorcycle can completely change the way you experience the road. For some people, it begins as a more affordable way to commute. For others, it is about freedom, independence, meeting new people or finally doing something they have thought about for years.

Most motorcyclists wouldn't leave home without their helmet, gloves, keys and phone. But what information are you carrying about yourself?

What happens if you're unconscious or unable to communicate after a motorcycle accident? Learn how emergency responders identify riders, what information can help, and how VEXA makes emergency details accessible.

Recently, the VEXA Moto team headed to Poolehall Cafe at Poole Hall Fisheries near Bridgnorth alongside PKZ & Wizz for a day spent doing exactly what VEXA was created for – getting out into the motorcycle community, meeting riders face-to-face and showing people just how simple it can be to carry potentially vital emergency information.

At VEXA, we've always believed that emergency information should be easy to carry, easy to access and there when it matters most. Since launching the VEXA Rider Protection Pack, we've listened carefully to rider feedback. While many riders love having the complete package of a card, keyring and helmet stickers, we know that not everyone wants or needs every item. That's why we're excited to introduce a new concept currently in development...

No rider sets off expecting to crash. Nobody puts their helmet on thinking that today will be the day a car pulls out, a corner tightens unexpectedly, diesel has been spilled across the road or another driver simply fails to see them.

One moment, you are making an ordinary journey. The next, you may be injured, disoriented or unable to tell anyone who you are, who should be contacted or whether you have important medical information that responders need to know.

VEXA has officially launched, introducing an NFC and QR emergency ID system designed to help protect motorcyclists by providing instant access to vital emergency information.

After months of planning, designing, testing, building and preparing VEXA behind the scenes, we finally reached the point where we could bring the brand to life on camera. Seeing everything we've been working so hard towards become reality was an incredibly proud moment.